For the vast majority of your customers, your website is your company. It is the primary place – if not the only place – they will interact with you. So, regardless of your industry, it’s imperative you take the time to keep your website current, especially if you’re generating revenue for your business online. Site users make their decision to stay on your site within 4 seconds. It’s important you capture their attention quickly.
Here are some simple, yet effective ways to make that happen.
- Bold Colors – Bright and vibrant colors can obviously help you stand out, but using them on websites is now very much in fashion, so take advantage of the trend. The only color to not get carried away with is red because, on the internet, red generally implies an error of some kind and can connote negativity, if overdone.
- Large Typography – You may be seeing this trend already on certain sites. Big, bold text is used more and more across the internet today. Larger monitors make this possible, and it’s a great way to pull the eye towards your most important content. Again, like colors, too much of this could be more distracting than helpful, so keep that in mind.
- Organic Shapes – Leaning into the idea that simpler is better, shapes like circles, curves, hills, valleys – anything asymmetrical and smooth – will be hot in 2022. For example, using these fluid lines could nicely delineate the sections of your homepage, effectively leading the user’s eye down the page. Jagged or harsh lines do not have the same effect, so stay clear of them.
These three simple updates to your website, especially on your homepage, can make all the difference when it comes to modernizing your look and feel. If you want to see a great example of all these elements at work, search Google for the fizzy drink called Spindrift. Their website has leveraged all of these techniques for the better. It’s time to give your web designer a call and talk these through.